Social media are interactive Web 2.0 Internet-based applications. ... User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media.

Increase Brand Awareness and Visibility. Social media is the most effective marketing solution to increase brand awareness and visibility. When you post regularly on social media, your customers ''see'' more of your brand.SproutSocial analyzed 25,000+ of its customer's Instagram activity and found these insights: Wednesday at 11 am and Friday at 10–11 am are the best times to post. The overall best day is Wednesday. The most consistent engagement happens Tuesday through Thursday from 10 am–3 pm