WooCommerce was first developed by WordPress theme developer WooThemes,[4] who hired Mike Jolley and James Koster, developers at Jigowatt, to work on a fork of Jigoshop that became WooCommerce. In January 2020, it was estimated that WooCommerce is used by around 3.9 million websites.

WooCommerce is used by a number of high-traffic websites such as Small Press Expo. For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30% of e-commerce sites and millions of active installs. Ecommerce is rapidly growing worldwide and WooCommerce has over 39 million downloads as a plugin and is currently active on more than three million websites and is the most popular eCommerce platform in 2018.WooCommerce serves approximately 4% of the top million HTML pages. In 2015, statistics show that the percentage of online stores that utilize WooCommerce through Wordpress.org's plugin is more than 30% of all stores. The current 2019 market share for WooCommerce is 22% of the top 1 million sites using eCommerce technologies.